Creating a campaign for a cause
Occasionally, I’ll work on “give back” projects in my spare time as to use my time, experience, and talents to help others in a meaningful way. I connected with Mission 4 Movement, an Atlanta-based non-profit that helps less fortunate kids who cannot afford to join competitive dance teams. For example, some kids are homeless, while others have parents in prison. For many of them, dance represents a way to change their situation and provides opportunities to earn a living.
An incredibly talented friend of mine and I co-created and produced a pro-bono campaign concept to broaden the Mission 4 Movement brand reach, establish a brand style/voice, and kick off a season of fundraising for the organization.
The first video below shows the an interview plus dance performance, while the second video is performance only.